Stop Undercharging: How to Own Your Value as a Coach
August 9th, 2026
7 mins 7 secs
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About this Episode
It is August 8th the peak of the Lion’s Gate Portal and today we are tackling the biggest invisible barrier holding your coaching business back: your money mindset. If you are terrified that raising your rates will drive clients away, or if you feel guilty charging premium prices, this episode is your psychological activation.
In this episode of The Profitable Sports Coach, we move beyond logistics and into the "Wealth Timeline." We discuss why undercharging isn't an act of charity it's a fast track to burnout and lower-quality service. Learn how to stop selling your "time" and start charging for the "transformation" you provide.
What You’ll Learn in This Episode:
The Guilt of the "Discount Coach": Why caring for your athletes shouldn't mean running yourself into financial ruin.
Transformation vs. Information: Why parents aren't paying for 60 minutes; they are paying for your decades of expertise.
The 8/8 Premium Multiplier: A mathematical approach to re-evaluating your core coaching packages.
The Premium Value Declaration: This week’s Profitable Habit to anchor your new worth.
This Week’s Profitable Habit: Take 10 minutes today to execute your Premium Value Declaration. Write down your new, premium rate (30-50% higher) and acknowledge the elite execution and confidence you deliver. You must believe the number before your clients will.
Resources: Download Here the FREE Professional Coach's Audit
About the Host Tiffany Mika
Tiffany Mika is an experienced sports coach and business strategist with 30 years of experience in leadership and high-performance problem-solving. As the founder of The Profitable Sports Coach, Tiffany bridges the gap between technical coaching skill and business mastery. Having spent three decades building teams and scaling systems, she specializes in helping sports entrepreneurs move from 'overwhelmed' to 'elite' by implementing the same leadership principles that drive championship-level results.
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