The Simple 3-Step System to Charge Premium Rates
May 24th, 2026
8 mins 31 secs
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About this Episode
Stop trading time for money. In this video, I reveal the 3-step system to transition from a general trainer to a specialist so you can confidently charge premium rates for your sports coaching.
Most sports coaches are stuck in "The Trainer Trap"—charging low hourly rates and competing on price. To build a profitable business, you need to stop selling "drills" and start selling "results." I’m breaking down the exact framework to position yourself as an Architect of performance.
In this episode, you’ll discover:
- How to position yourself so you’re no longer compared to the $60-an-hour coach.
- The "Audit Asset": Why a 5-minute system creates more authority than a 60-minute drill.
- The 12-Week Roadmap: How to package your expertise to create predictable income.
Resources: Download Here the FREE Professional Coach's Audit
0:00 - What you will learn today: The Specialist Roadmap
1:30 - Step 1: The Specialist Shift (Positioning vs. Pricing)
2:45 -Step 2: The Audit Asset (The 5-Minute Authority Builder)
5:15 - Step 3: The Premium Package (Stop billing by the hour)
6:40 - Key Takeaways for your coaching business
8:30 - Close
Resources & Links
FREE Professional Coach's Audit
About the Host Tiffany Mika
Coach, communicator and performance specialist with 30+ years in sport and leadership. The Profitable Sports Coach helps coaches use simple, actionable tools to improve client energy, performance and retention without adding more hours to your schedule.
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